Reaching the Masses: What Our New Normal Has Showcased
By Vanessa Anderson, 5th Episcopal District
The effect of COVID-19 has been felt across the globe in both religious and secular settings. The implementation of stay-at-home orders have been the call in “flattening the curve.” To combat, resources are still being sought, different remedies are being practiced, cures are being tested, and uncertainty is felt across the land. What are the next steps? There is sickness, underlying health conditions, healthcare discrimination, closed physical schools, open virtual learning schools, limitations placed on grocery store items, lack of income, bills still active, and an overall change in daily routines. This is a new thing.
No one predicted in the beginning quarter of 2020 that church buildings would be closed and virtual churches would open. No one predicted how Sundays would have an influx of live streams and teleconferences. This is our new normal.
Churches are navigating through online platforms, getting introduced to unfamiliar technology such as online giving, and overall, we do not know how the present church will look post-coronavirus. Once the pandemic has lifted, and we can gather in spaces of more than 10, there is an area we should embrace within our churches more than ever. It is the Media Ministry.
This pandemic has shown us what church is outside a building. Virtual church has driven the young and old to connect on platforms that were once not accepted in discussions. As the new normal comes with uncertainty for pastors and members alike, it is important to notice the power of connection through virtual platforms.
If your Media Ministry consists of mic checks, a soundboard, and audio or video recordings, it is time to look at the next phase of the Media Ministry. There is a virtual presence the church should continue post-coronavirus. This may consist of receiving tutorials on different platforms, shopping and reviewing technological tools for your congregation, or better understanding social media etiquette for quality and presentation. Allow time to grow. Equip your Media Ministry to help lead in building your church’s virtual platform. Media should not be a hindrance but an outlet to reach the lost, witness, and help save souls for the Kingdom.
No matter the size of your congregation, be open to expanding the Media Ministry. It is a new thing. Isaiah 43:18-19 can remind us that during coronavirus, God is making a way for us. There is no need to be stagnant and look back. Technological advances are here and will continue. It is pertinent that the church stays consistent, connect, and learn new ways to enhance ministries. Be prayerful, encourage growth, seek understanding, build relationships, and try anew in this season. In and after these uncertain times, bring the Media Ministry to life in your church, continue the work of Christ, and be of service in all that you do. Reach the masses!
Vanessa Anderson is a Millennial and graduate student at Gonzaga University. As a member of Saint James AME Church in San Jose, California, she serves with gladness as a steward and as the president of the California Conference RAYAC in the 5th District. She is also the daughter of the Rev. Dr. Carey G. Anderson, the senior pastor of FAME in Seattle, and the youngest granddaughter of the late Anne White, a life-member of both the Lay Organization and Women’s Missionary Society.
